Sunday, November 18, 2012

Blog#11 Boss×Softbank

Hello,I'm Yuta Yamanaka. These days, I am interested in this CM. Please see this animation.
 This CM was made by Suntory and Softbank Company. This CM was made in order to advertise canned coffee of Boss and new service called the platinum band of Softbank.
 The target of this advertisement is mainly an adult. Because, the people who buy canned coffee and use service of Softbank are mainly adults.
 The surprising part of this CM is that two popular CMs carried out collaboration. CM of Suntory's Boss became famous for alien Jones. On the other hand, CM of Softbank became famous for the father of a dog. Though natural, the collaboration of popular CMs calls subject and brings both of the companies profits.
 There are eight type TV commercials. The last round of CM was broadcast recently. In the last round, Jones says good-bye to the father of a dog and escapes from the world. Although I did not buy goods, this CM left the strongly impression against me.
This is the product’s HP.

4 comments:

  1. I like this CM of softbank and Suntory. I am an user of au, but I like softbank too. The dog, father of Shirato family is very handsome. The worldview of this CM is highly splended.

    Koshi Mochizuki

    ReplyDelete
  2. I know this ad. I think this is effective ad and repetition televised.
    And this dog have a great impact.

    Chiyui Hagiwara

    ReplyDelete
  3. I think that this ad is very interesting and I'm lokking forwerd to continuance. But I can't understand each ad's message and service contents because I'm taken with this ad's story. So, it is not ad's job.

    Kasumi Matsuo

    ReplyDelete
  4. I think that this commercial has a impact. But the impression of the story is so strong that I may not be conscious of their products so much.
    Tomoko Yamazaki

    ReplyDelete