1. It is not the product advertising. This is the corporate advertising. Company name is Byakuya publishing company.
2. This ad's target is everyone. Because, I think this ad's purpose is rising publicity. Paractically, Byakuya publishing company is not very well known in my surrounding.
3,4. But, this ad didn't use some famous people. It appeared common man in foreign country instead. It is not see clearly what country appeared besides the Bali and the Borneo.
5. There are five type TV commercials. video's commercial is Third's. First is dancing Kecak Dance. Second is playing kabaddi. Third is playing the ethnic instrument. Fourth is dancing too. And last, the train is only running.
6. All of five type ad used mishearing. Their foreign language or noise or sound can hear "Byakuya". Their mishearing are a characteristic of Byakuya publishing company's ad.
7. Maybe, This ad's producers want to raise notability. Therefore, they made impressive ad. 8. It is certainly impressive. But, it is weird. So, this commercial is effective, but corporate image is anxious.
The others type ad can see this site.
First, I can't understand this ad's meaning. I think this ad have to improve because if I am blindness, I can't know this company's name. Only music is incomprehensible.
ReplyDeleteKasumi Matsuo
I have never watched this commercial. It is very strange! To use mishearing is really unique. However, it doesn't seem to be a publish company's commercial.
ReplyDeleteTomoko Yamazaki
I know Byakuya publishing company, because the office of Byakuya publishing company locates at Takadanobaba and I often see the office. This CM is very mysteryous and I can't understand what they want to tell us:-(
ReplyDeleteKoshi Mochizuki